About Me
Name   Miss VEERAPORN  SIDDOO
Position   Assistant Professor
Email   veeraporn.s(at)phuket.psu.ac.th
Website   https://scholar.google.co.th/citations?user=w_yOcCsAAAAJ&hl=
ORCID   0000-0003-4501-4484
SCOPUS ID   57189239036
EDUCATION
  2016-2020
Ph.D. Degree

Doctor Of Philosophy In Knowledge Management

Chiang Mai University (CMU)

  2004-2006
Master Degree

Master of Science ( Information System Management )

National Institute of Development Administration (NIDA)

  1997-2000
Bachelor Degree

Bachelor of Science (Computer Science)
Srinakarinvirote University (SWU)

RESEARCH INTERESTS


Interdisciplinary Knowledge Management



Digital Marketing



IT Education and Learning



Process Improvement/Software Process Improvement



TEACHING

Current Teaching

      976-102 Digital Marketing     

      967-587 Digital Content Marketing for Business

Teaching in Electronic Business Major

     975-131 Computer in Daily Life

     976-102 Digital Marketing

     976-130 Computer and Internet Technology

     976-200 Principle of Electronic Business

     976-242 System Analysis and Design

     976-317 Project Management

     976-316 Quality Management

     976-410 Strategy Management

     976-391 Project in Electronic Business I

     976-493 Project in Electronic Business II

     976-310 Information Technology Strategy

     967-587 Digital Content Marketing for Business

     976-491 Project in Electronic Business

     976-573 Lean Organization and Process

     976-577 Knowledge Management

     967-490 Seminar I

 Teaching in Software Engineering Major

     977-391 Project in Software Engineering I

Teaching in Information Technology Major

     140-251 System Analysis and Design

     140-358 Project Management

Teaching Gen-Ed    

     980-160 Internet Society

    980-023 PSU Volunteer

International Journal Articles

Siddoo, Veeraporn, Worawit Janchai, and Orawit Thinnukool. "Understanding the Multidimensional Role of Medical Travel Facilitators: A Study on Competencies and a Proposed Model." Heliyon 10, no. 9, E30479 (2024).

Link:   Month/Year: 5/2024

Tag: medical tourism facilitator ,   medical travel ,   competency analysis ,   human resource management ,   content analysis   

Janchai, W., Bouras, A., & Siddoo, V. (2022). An Ontology Model for Medical Tourism Supply Chain Knowledge Representation. International Journal of Advanced Computer Science and Applications13(4).

Link:   Month/Year: 4/2022

Tag: Knowledge management ,   Ontology ,   Medical tourism ,   Supply chain   

Siddoo, V., Sawattawee, J., Janchai, W., & Thinnukool, O. (2019). An exploratory study of digital workforce competency in Thailand. Heliyon, 5(5), e01723.

Link:   Month/Year: 5/2019

Tag: business ,   IT education ,   information science ,   sociology ,   digital workforce ,   IT competency ,   digital workforce competency   

Siddoo, V., Sawattawee, J., & Janchai, W. (2019). Factors Affecting the Success of IT Workforce Development: A Perspective from Thailand’s IT Supervisors and Internship Students. In Industry Integrated Engineering and Computing Education (pp. 135-159). Springer, Cham.

Link:   Month/Year: 6/2019

Tag: critical factor ,   employee development ,   information technology career ,   ICT industry ,   IT worker   

Janchai, W., Siddoo, V., & Sawattawee, J. (2019). Andragogical teaching patterns appropriate for work-integrated learning in the information technology industry. International Journal of Work-Integrated Learning, 20(3), 283-299

Link:   Month/Year: 1/2019

Tag: IT education ,   teaching approach ,   IT industry ,   IT worker ,   digital economy ,   adult learning ,   digital workforce   

Siddoo, V., Janchai, W., & Sawattawee, J. (2018). A Systematic Review of Work-Integrated Learning for the Digital Economy. International Journal of Work-Integrated Learning, 19(4), 385-398.

Link:   Month/Year: 12/2018

Tag: work-integrated learning ,   digital economy ,   IT curriculum ,   IT industry ,   systematic literature review ,   WIL ,   work integrated learning   

Siddoo, V., Sawattawee, J., Janchai W., and Yodmongkol P., 2017. Exploring the competency gap of
IT students in Thailand: the employers ‘view of an effective workforce. Journal of Technical Education
and Training, 9(2), 1-15.

Link:   Month/Year: 11/2017

Tag: IT competency ,   Information Technology ,   digital skills ,   work integrated learning ,   industry perspective ,   WIL ,   competency gap   

Siddoo, V., and Wongsai, N., 2017. Factors Influencing the Adoption of ISO/IEC 29110 in Thai
Government Projects: A Case Study. International Journal of Information Technologies and Systems
Approach (IJITSA), 10(1), 22-44.

Link:   Month/Year: 1/2017

Tag: ISO 29110 ,   critical factor ,   government perspective ,   software quality ,   software quaity framework ,   Software Engineering   

INTERNATIONAL Proceedings

May, S. T., & Siddoo, V. (2024, January). Factors Affecting the Short-Form Video Consumption on Social Media Platforms. In 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON) (pp. 140-144). IEEE.

Link:    Month/Year: 1/2024

Tag: Digital marketing ,   Short video ,   TAM model ,   UGT Theory   

Siddoo, V. (2021, October). An analysis of crisis communication by major hotels in Thailand using dark sites during the COVID-19 pandemic. In 2021-13th International Conference on Information Technology and Electronic Engineering (ICITEE) (pp. 49-54). IEEE.

Month/Year: 10/2021

Tag: INFORMATION TECHNOLOGY ,   Crisis Management ,   crisis communication ,   hotel industry ,   keyword co-occurrence   

Siddoo, V., & Sawattawee, J. (2020, October). A Comparative Analysis of Digital Content Marketing Competency in Singapore and Thailand. In 2020-5th International Conference on Information Technology (InCIT) (pp. 50-55). IEEE.

Link:    Month/Year: 10/2020

Tag: Digital marketing ,   Competency ,   Job analysis ,   Web content analysis   

Siddoo, V., Sawattawee, J., Janchai, W., and Yodmongkol, P., 2017. Exploring The Competency Gap of IT Students: A Case Study from The Thailand Digital Cluster Area. International STEM Education Conference iStem-Ed 2017, (pp. 1-4). Chiang Mai, Thailand.

Month/Year: 7/2017

Tag: IT students ,   competency gap ,   digital workforce   

Siddoo, V., and Janchai, W., 2017. Work-integrated Learning for the Digital Economy: A Systematic Literature Review. 20th WACE World Conference on Cooperative and Work Integrated Education, (pp.1-13). Chiang Mai, Thailand.

Month/Year: 6/2017

Tag: WIL ,   work integrated learning ,   digital workforce ,   SLR ,   systematic literature review ,   qualitative study   

Siddoo, V., Binla, D., Jaineawnaekuson, K., Yommana,O., 2016. A Study of Early Childhood E-Learning Games for Thai Children. 2016 The 2016 Fifth ICT International Student Project Conference (ICT-ISPC2016), pp.(1-4),Nakornpathom Thailand.

Link:    Month/Year: 5/2016

Tag: early childhood study ,   e-learning ,   Thai children ,   groud theory   

Wongsai, N., Siddoo, V. and Wetprasit, R., 2015. Factors of Influence in Software Process Improvement: An ISO/IEC 29110 for Very-Small Entities. 2015 7th International Conference on Information Technology and Electrical Engineering (ICITEE), pp.(12-17),Chiang Mai Thailand.

Link:    Month/Year: 10/2015

Tag: ISO 29110 ,   software process improvement ,   Software Engineering ,   critical factor ,   IT industry ,   VSE ,   very small entities   

Siddoo, V. and Wetprasit, R., 2014. Design and Tool for Decision Making Cooperative and Work Integrated Workplace. The 29 th International Technical Conference on Circuits/Systems,Computer and Communications: ITC-CSCC 2014 ,pp. (645-647),Phuket Thailand

Month/Year: 7/2014

Tag: WIL ,   decision making ,   Business Intelligence   

Siddoo, V., Wongsai, N. and Wetprasit, R., 2013. An Implementation Approach of ISO/IEC 29110 for Government Organizations. The 1st Annual PSU Phuket International Conference 2012, Thailand. pp.1-6

Month/Year: 1/2013

Tag: ISO 29110 ,   software process improvement ,   Software Engineering ,   VSE ,   very small entities   

Siddoo, V., Wongsai, N., and Wetprasit, R., 2012. Implementation of ISO/IEC 29110 in government
organizations PSU Phuket case study (implementation and satellite communication, future Internet,
Internet applications, Internet for disasters, etc.). 電子情報通信学会技術研究報告. IA, インターネッ
トアーキテクチャ, 112(250), 55-60.

Month/Year: 10/2012

Tag: VSE ,   software process improvement ,   Software Engineering ,   ISO 29110 ,   very small entities   

National Proceedings

Siddoo, V. and Wetprasit, R.,2015. Petty Cash Control System: A Retail Business Case Study. 2015 The 7th National Conference on Information Technology. NCIT 2015, pp. (364-369),Chaing Mai Thailand.

Month/Year: 10/2015

Tag: petty cash ,   IT system ,   retail business ,   ERP ,   enterprise resource planning   

Siddoo, V. and Wetprasit, R.,2014. The Design of Targets and Performance Indicators for Payment Service: Telecommunication Organization Case Study. The 9th National Conference on Computing and Information Technology: NCCIT 2014, pp. (340-345),Phuket Thailand.

Month/Year: 1/2014

Tag: process design ,   telecommunication industry ,   payment service ,   KPI   

Siddoo, V. and Wetprasit, R.,2014. The Payment Process Improvement by Applying Netting Accounts Receivable and Accounts Payable Method: A Retail Business Case Study. The National Conference on Information Technology: NCIT 2014, pp. (95-101), Nakhon Ratchasima Thailand.

Month/Year: 2/2014

Tag: ERP ,   enterprise resource planning ,   account receivable ,   AR ,   retail business   

Siddoo, V. and Nakaviroj S., R.,2013. A Phuket Dialect Dictionary Using Inverted Index Technique. The 9th National Conference on Computing and Information Technology: NCCIT 2013, pp. (952-958), Bangkok Thailand.

Month/Year: 5/2013

Tag: inverted Index Technique ,   Phuket dialect   

Chapters

Siddoo V., Sawattawee J., Janchai W. (2019) Factors Affecting the Success of IT Workforce Development: A Perspective from Thailand’s IT Supervisors and Internship Students. In: Abdulwahed M., Bouras A., Veillard L. (eds) Industry Integrated Engineering and Computing Education. Springer, Cham

 Month/Year: 6/2019


Training

1. ISO/IEC 29110 and ISO/IEC 15504 (33000) Expert for Consult, Auditor and Lecture Traning Course (2018) Certified

2. Information Technology Professional Examination (ITPE) Certified

Others

Related Career Experiences

Dec 2007 – July 2010     Process and System Analyst            Company: Banpu Public Co., Ltd

- Implement financial budget preparation, actual and outlook model by IBM COGNOS tools

- Integrate data from multiple sources

- Join design and get customer's requirements

- Participate in the implementation team and consult, designing process flow, work around process, and customization

- Users Training and post implementation support and new requirements

 

July 2003 – Nov 2007     Senior Programmer          Company: RIS Co., Ltd

- Develop and support retail business application for Central Retails Group

- Get customer's requirements to map with functionality of Oracle Application 11i E-Business suite

- Fixed scope of implementation in the module of AP, HRMS, OTA

- Participate in the implementation team, designing process flow, work around process, and customization, converting data

- Develop all related (system, end users, etc.) documentation as required

- Presentation and demonstration Oracle Application in the financial, human resource and distribution module.

- Users training and post implementation support and new requirements

 
April 2001 – June 2003     Senior Programmer          Company: Soft Square 1999 Co., Ltd

- Application development with Oracle Developer 2000, PL/SQL

- Experience in using Oracle Developer 2000 and PL/SQL

- Experienced in RDBMS: MS Access and Oracle database

- Experience in AR systems, PM systems, OR (office for rent) systems and able to contact with customer

- Site references: Quality Houses Public Company Limited, Krisadamahanakorn Public Company Limited

RESEARCH GRANTS

Transformation of Tour Guides to Medical Travel Facilitators Using Competency-Based Recommendation System

: 600,000 baht   funded by สำนักงานวิจัยแห่งชาติ, 2022- 2023

Year: 2022

Tag: Medical Tourism ,   Recommendation System   

Online to offline trade model for Phuket SMEs using cross border e-commerce: The empirical study

: 200,000 baht   funded by วิทยาลัยการคอมพิวเตอร์ มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตภูเก็ต, 2021- 2022

Year: 2021

Tag: O2OCBEC ,   E-Commerce ,   Online to offline trade model   

Phuket Cooking Fever

: 1,200,000 baht   funded by กองทุนพัฒนาสื่อปลอดภัยและสร้างสรรค์, 2021

Year: 2021

Tag: Phuket Food ,   Local Food Game   

An Ontology Based Expert System for Increasing Capability of Business Sector to Medical Tourism: A Case Study of High-Quality Chinese Tourists in Phuket Province

: 380,000 baht   funded by สำนักงานการวิจัยแห่งชาติ, 2020

Year: 2020

Tag: Medical Tourism ,   Ontology ,   Expert System   

Guidelines for implementing ISO/IEC 29110 software development standards in government organizations 

: 200,000 baht   funded by Faculty of Technology and Environment, Prince of Songkla University, 2013

Link:    Year: 2013

Tag: ISO/IEC 29110 ,   Software Process Improvement   

Guidelines for implementing ISO/IEC 29110 software development standards in private organizations

: 200,000 baht   funded by Faculty of Technology and Environment, Prince of Songkla University, 2013

Link:    Year: 2013

Tag: ISO/IEC 29110 ,   Software Process Improvement   

Awards

ISO/IEC 29110 and ISO/IEC 15504 (33000) Expert for Consult, Auditor and Lecture Training Course (Certified)

CONATCT ME

-

COLLEGE OF COMPUTING
Prince of Songkla University Phuket Campus 80 M.1 Vichitsongkram Road Kathu, Phuket 83120