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May, S. T., & Siddoo, V. (2024, January). Factors Affecting the Short-Form Video Consumption on Social Media Platforms. In 2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON) (pp. 140-144). IEEE.

Link    1/ 2024

Tag: Digital marketing, Short video, TAM model, UGT Theory
International Proceedings VEERAPORN SIDDOO 202401