Students with first enrollment from 2024 (For Student ID 67 onwards)

Bachelor of Science in Digital Business (International Program)

PROGRAM DESCRIPTION

The program offers a Bachelor of Science in Digital Business (International Program), a unique blend of academic rigor and real-world applicability. Rooted in the pillars of business management and digital technology, our curriculum is strategically engineered to confront and resolve complex business challenges, while also cultivating a culture of research and discovery in the burgeoning field of digital business.

Step into a world of diverse, yet focused courses such as Digital Marketing Technology, Business Analytics and Visualisation, Financial Technology (FinTech), Digital Business Transformation and Web Design and Search Engine Optimization. Each of these subjects has been hand-picked and tailored to provide you with the comprehensive skills vital for optimizing efficiency and spearheading effective strategies in both private and public organizations.

DEGREE

Bachelor of Science (Digital Business)
B.Sc. (Digital Business)

EDUCATIONAL SYSTEM

System
Two semesters per year

Summer Course
Summer classes are offered as only as needed and as agreed upon by the program committee

CURRICULUM MANAGEMENT

1st Semester: August - December
2nd Semester: January to April
Summer: May to July

TUITION FEE

45,000 Baht (+ entrance fee 15,000 Baht) *
* All fees may subject to change

CURRICULUM STRUCTURE

The curriculum is designed according to the 2015 National Standard Criteria for the Undergraduate Program set by the Ministry of Education.

Total	120	credits
(1) General Education (GE) Courses	24	credits
Compulsory GE Courses	18	credits
Elective GE Courses	6	credits
(2) Specific Education Courses	90	credits
Core Courses	24	credits
Major Courses	66	credits
- Compulsory Major Courses	36	credits
- Specialised Major Courses	24	credits
- Cooperative Education Courses	6	credits
(3) Free Elective Courses	6	credits

First Year
Semester 1
Course Code	Course Title	Credits
xxx-xxx	General Education	4((X)-Y-Z)
976-101	Principles of Digital Business and Marketing	3((3)-0-6)
976-111	Business Mathematics	3((3)-0-6)
976-102	Principles of Accounting	3((3)-0-6)
976-103	Principles of Enterprise Resource Planning	3((2)-2-5)
Total		16((X)-Y-Z)
Semester 2
Course Code	Course Title	Credits
xxx-xxx	General Education	4((X)-Y-Z)
976-104	Principles of Economics	3((3)-0-6)
976-161	Digital Media for Business	3((2)-2-5)
976-191	Seminar I	1(0-2-1)
xxx-xxx	Free Elective Courses 1	3((X)-Y-Z)
Total		17((X)-Y-Z)

Second Year
Semester 1
Course Code	Course Title	Credits
xxx-xxx	General Education	4((X)-Y-Z)
976-201	Knowledge Management in Digital Business	3((2)-2-5)
976-261	Business Analytics and Visualization	3((2)-2-5)
976-262	Introduction to Social Media Analytics	3((2)-2-5)
976-263	Web Design and Search Engine Optimization	3((2)-2-5)
Total		16((X)-Y-Z)
Semester 2
Course Code	Course Title	Credits
xxx-xxx	General Education	6((X)-Y-Z)
976-202	Organizational and Consumer Behavior	3((3)-0-6)
976-271	Digital Business Transformation	3((3)-0-6)
976-203	System Analysis and Design	3((3)-0-6)
976-264	Financial Technology	3((2)-2-5)
Total		18((X)-Y-Z)

Third Year
Semester 1
Course Code	Course Title	Credits
xxx-xxx	General Education	4((X)-Y-Z)
976-361	Digital Marketing Technology	3((3)-0-6)
976-311	Research Method and Statistics for Business	3((3)-0-6)
976-39x	Compulsory Specialized Module Courses (Select 1 Module) Module: Advanced Business Analytics * Module: Search Engine Website Optimization * Module: Customer Experience	9((X)-Y-Z)
Total		19((X)-Y-Z)
Semester 2
Course Code	Course Title	Credits
xxx-xxx	General Education	2((X)-Y-Z)
976-301	Project Management and Quality Assurance	3((3)-0-6)
976-xxx	Compulsory Specialized Course 1	3((X)-Y-Z)
976-39x	Compulsory Specialized Module Courses (Select 1 Module) Module: Advanced Business Analytics * Module: Search Engine Website Optimization * Module: Customer Experience	9((X)-Y-Z)
Total		17((X)-Y-Z)