B.SC. (DIGITAL BUSINESS INTERNATIONAL PROGRAM) (For Student ID 62 – 66)

B.Sc. (Digital Business)
(International Program) (For Student ID 62 – 66)

>> Students with first enrollment from 2024 (For Student ID 67 onwards)

>> Students with first enrollment from 2019 – 2023 (For Student ID 62 – 66)

DEGREE

(For Student ID 62 – 66)

Bachelor of Science in Digital Business (International Program)

Bachelor of Science (Digital Business)
B.Sc. (Digital Business)

PROGRAM DESCRIPTION

Applying and integrating knowledge of business management and digital technology to solve business problems and to discover new knowledge for digital business industry. The courses in this program consist of Digital Marketing, Business Analytics and Visualization, Financial Technology (FinTech), Strategic Management, and Digital and Information Economy, which are relevant for enhancing the efficiency and effectiveness for private and public organizations.

EDUCATIONAL SYSTEM

System
Two semesters per year

Summer Course
Summer classes are offered as only as needed and as agreed upon by the program committee

CURRICULUM MANAGEMENT

1st Semester: August – December
2nd Semester: January to April
Summer: May to July

EMPLOYABILITY

Career paths..?
Digital marketing advisor | Market research analyst | Business analytics specialist | Business integration specialist

TUITION FEE

45,000 Baht (+ entrance fee 15,000 Baht) *
* All fees may subject to change

CURRICULUM STRUCTURE

The curriculum is designed according to the 2015 National Standard Criteria for the Undergraduate Program set by the Ministry of Education.

Total	123	credits
(1) General Education (GE) Courses	30	credits
Compulsory GE Courses	24	credits
Elective GE Courses	6	credits
(2) Specific Education Courses	87	credits
Core Courses	24	credits
– Computer and Technology Courses	9	credits
– Management Science Courses	15	credits
Major Courses	60	credits
– Compulsory Major Courses	39	credits
– Specialised Major Courses	18	credits
– Cooperative Education Courses	6	credits
(3) Free Elective Courses	6	credits

STUDY PLAN

	1st Semester			2nd Semester
1st Year	xxx-xxx	General Educaton	5 credits	xxx-xxx	General Educaton	7 credits
	976-111	Business Mathematics	3 credits	976-112	Statistics for Business	3 credits
	976-101	Introduction to Business	3 credits	976-121	Technology and Software Programming for Business	3 credits
	976-102	Digital Marketing	3 credits	976-104	Fundamentals of Accounting and Finance	3 credits
	976-103	Introduction to Economics	3 credits	976-490	Seminar 1	1 credit
	976-161	Business Analytics and Visualisation	3 credits	Total		17 credits
	Total		20 credits

	1st Semester			2nd Semester
2nd Year	xxx-xxx	General Education	7 credits	xxx-xxx	General Education	3 credits
	976-242	System Analysis and Design	3 credits	976-211	Computer Mathematics	3 credits
	968-271	Organisational and Consumer Behaviour	3 credits	976-241	Database System	3 credits
	976-272	Entrepreneurship	3 credits	976-273	Design Thinking and UI/UX	3 credits
	976-251	Computer Ethics and Laws	1 credit	976-5xx	Specialised Courses	6 credits
	Total		17 credits	Total		18 credits

	1st Semester			2nd Semester
3rd Year	xxx-xxx	General Education	3 credits	xxx-xxx	General Education	5 credits
	976-371	Strategic Management and Business Transformation	3 credits	976-381	Project in Busness Digital 1	2 credits
	976-361	Financial Technology (FINTECH)	3 credit	976-373	Project Management and Quality Assurance	3 credits
	976-372	Business Research Methods	3 creedits	976-5xx	Specialised Courses	6 credits
	976-5xx	Specialised Courses	3 credits	Total		16 credits
	xxx-xxx	Free Elective Courses	3 credits
	Total		18 credits

	1st Semester			2nd Semester
4th Year	976-481	Project in Digital Business 2	3 credits	Plan A. Cooperative Education
	976-491	Seminar 2	1 credit	976-493	Cooperative Education	6 credits
	976-492	Pre Cooperative Education	1 credit	Total		6 credits
	976-5xx	Specialised Courses	3 credits	Plan B. Internship
	xxx-xxx	Free Elective Courses	3 credits	976-5xx	Specialised Courses	3 credits
	Total		11 credits	Total		3 credits

	Summer
4th Year	Plan B. Internship
	976-588	Internship	3 credits
	Total		3 credits